MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking a new chapter for an agency with a long-standing reputation for creative thinking, strategic expertise and measurable business impact.
The agency’s people, client partnerships, capabilities and understanding of the Sri Lankan market will continue under the BBDO identity, connecting an established local operation with one of the world’s recognised creative networks and its ambition to “Do Big Things”.
BBDO Sri Lanka enters the new chapter with a strong track record of industry recognition. The agency has been named Sri Lanka’s Effie Agency of the Year eight times over the past decade and Campaign South Asia Agency of the Year five times. It has also maintained its position among the Top 20 Most Effective Agency Offices in the Asia-Pacific region and the Top 100 globally on the Effie Index for two consecutive years.
Today, the agency has more than 100 employees working across 111 brands and 33 categories, in partnership with 43 leading corporates.
BBDO Sri Lanka Executive Chairman Thayalan Bartlett described the transition as an evolution of the agency rather than a complete reset.
“This is a new chapter, not a new beginning. Everything we have built through MullenLowe Group Sri Lanka, particularly our people, client partnerships and commitment to effectiveness, comes forward with us. Effectiveness will always be part of our DNA. BBDO gives us an even bigger creative platform to turn that strength into ideas that matter and create lasting growth for our clients,” he said.
The transition also deepens the agency’s connection to Omnicom’s global ecosystem, creating opportunities for Sri Lankan talent, capabilities and ideas to connect with a wider international network.
Welcoming the agency to the network, BBDO Worldwide Global President and CEO Nancy Reyes said the Sri Lankan operation brings a strong combination of experience, talent and effectiveness to BBDO.
“We are thrilled to welcome BBDO Sri Lanka to the BBDO community. This is an agency with a proud history, ambitious talent and a demonstrated ability to create work that moves businesses forward. BBDO has always believed in the power of big ideas that live beyond a campaign, and we look forward to giving this team an even greater platform to create work that delivers business impact,” she said.
With the transition, BBDO Sri Lanka will build on the foundation established over the years while drawing on the reach and resources of the global BBDO network, positioning the agency to create ideas that combine local market understanding with international creative capabilities.
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