PureHydro served as the Powered Partner of the Maxxis Ceylon Open 2026 Padel Finals, bringing its “Pure Is a Standard” brand promise to the courts while providing players and visitors with convenient access to purified drinking water throughout the Grand Finale.
Organised by Padel Chief, the competitive doubles tournament was held over a two-month period across three divisions and nine categories. The competition concluded with a Grand Finale featuring the semi-finals and finals, bringing together players, families, spectators and event partners as Sri Lanka’s growing padel community continues to develop.
As part of the partnership, PureHydro installed a Hot and Cold-Water Dispenser equipped with a Reverse Osmosis water purification system courtside. The activation allowed players and visitors to experience the product between matches, turning the sponsorship into a practical experience centred on hydration, wellness and sporting performance rather than conventional brand visibility.
“We did not want PureHydro to simply be a logo at the venue. By placing the PureHydro Hot and Cold-Water Dispenser courtside, we gave players, families and spectators the opportunity to experience our standard for themselves between matches,” said Rumesh Jayasekara, Senior Marketing Manager at PureHydro.
“Padel brings together sport, wellness, networking, competition and premium leisure. These qualities align naturally with PureHydro and with the standards people increasingly expect from the water they choose for their homes and lifestyles,” he added.
The tournament also highlighted the structured competitive environment being developed for padel in Sri Lanka. Nisal Sudila, Chief Operating Officer of Padel Chief, said the Maxxis Ceylon Open 2026 demonstrated what can be achieved when players, clubs and partners come together around an organised competitive platform.
“Every match contributed to an official rating, results were tracked throughout the competition, and the players who reached the Grand Finale earned their places through two months of competition. This is the competitive ecosystem we want to continue developing for padel in Sri Lanka,” he said.
The partnership forms part of PureHydro’s wider efforts to connect water quality and hydration with active and health-conscious lifestyles. Through its 2026 campaign, “Pure Is a Standard,” the brand is highlighting the importance of quality, reliability and improved water standards across homes, workplaces and everyday life.
PureHydro is a water purification brand of St. Anthony’s Hydro, backed by the legacy of the St. Anthony’s Group, which has served Sri Lankan consumers and businesses for more than 80 years. Building on the Group’s focus on quality, reliability and customer trust, St. Anthony’s Hydro provides domestic and industrial water purification solutions, including Reverse Osmosis water purifiers, filtration systems and hot and cold-water dispensers.
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