HNB Life has marked the public launch of ‘In.She’, its newly introduced rewards app designed to empower women through meaningful connections, rewards and lifestyle benefits.
The launch showcased the platform and its growing ecosystem, with HNB Life Executive Director and CEO Lasitha Wimalarathne, Executive Vice President and Chief Business Officer Sanesh Fernando, and Executive Vice President and Chief People Officer Navin Rupasinghe attending the occasion alongside guests and In.She’s network of merchant partners.
The event also featured a showcase of In.She’s merchant ecosystem, with participating partners engaging with guests and introducing the range of benefits available through the app. Giveaways, partner activations and interactive experiences allowed attendees to experience In.She first-hand and explore the rewards and offers available through the platform.
At the heart of In.She is the concept of building meaningful connections. Through the app, women can generate leads for HNB Life and earn In.She points for their contributions. These points can then be redeemed across a growing network of participating merchants, with each In.She point valued at Rs. 1.
The platform brings together a wide range of lifestyle benefits through its expanding merchant network, which includes EKHO Hotels, Vision Care, Mondy, Keells, Cool Planet, British Cosmetics and Mosh, among others. Selected offers provide discounts of up to 50 percent across categories such as travel, dining, fashion, beauty, retail and lifestyle.
Beyond its rewards, In.She provides women with a convenient way to discover new brands, access exclusive benefits and make greater use of the points they earn. As more merchants join the platform, users will have access to an expanding selection of experiences, products and lifestyle rewards.
The public launch of In.She took place at WCIC RAMP UP at Cinnamon Grand Colombo on August 5, where HNB Life participated as a sponsor. The event provided a platform for the official introduction of In.She, bringing together women, HNB Life leadership, merchant partners and guests to experience the new rewards platform.
The In.She app is available for download through the Apple App Store and Google Play Store, providing women with access to its growing network of rewards, offers and lifestyle benefits.
Image Disclaimer: Images used in this article are the property of their respective copyright holders and rightful owners. No ownership is claimed over the images.
