Sri Lankan-grown independent agency Digibrush Productions has reached a major milestone on the global marketing stage, ranking fifth among the most effective independent agency offices in the Asia-Pacific region in the newly released 2025 Effie Index.
The Colombo-based agency placed among the regional top five alongside leading independent agencies from India, Pakistan and New Zealand. On the global ranking, Digibrush secured the 24th position, placing the Sri Lankan agency among the world’s top 25 independent agency offices.
Now in its 15th year, the Effie Index is recognised as a leading global benchmark for marketing effectiveness. The 2025 Index draws on performance data from more than 50 regional and national Effie Awards competitions across 130 markets worldwide, evaluating over 5,700 finalist and winning entries.
For Digibrush Productions, the recognition represents an important milestone in the agency’s evolution from a local digital agency into an increasingly competitive international player. Operating from Sri Lanka, the agency manages a diverse portfolio spanning telecommunications, FMCG, apparel, finance and real estate, working with both regional and global brands.
Commenting on the achievement, Digibrush Co-Founders Hisham Zulfiqar and Fazaal Naufer said in a joint statement, “Being ranked among the top five independent agency offices in Asia-Pacific is a proud moment for all of us but what makes it particularly meaningful is doing so as an agency born and built in Sri Lanka.”
They added, “We have always believed that where you come from should never limit the standard of work you can create. To now see Digibrush alongside some of the most effective agencies from across the region and among the top 25 independents globally, reinforces that belief.”
The achievement highlights the growing contribution of Sri Lankan creative talent and strategic marketing expertise to the international advertising landscape. Digibrush’s performance in the 2025 Effie Index demonstrates how homegrown agencies can develop work that competes effectively with agencies operating in some of the world’s leading advertising and marketing hubs.
The global recognition also marks a significant step forward for Digibrush Productions, positioning the agency among a select group of independent firms recognised for the effectiveness and impact of their marketing work.
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