Prima KottuMee has strengthened its commitment to Sri Lankan rugby by joining the Asia Rugby Emirates Sevens Series 2026 as an official Silver Sponsor, reinforcing its support for local sporting talent as Sri Lanka competes against some of Asia’s leading rugby nations.
The prestigious regional tournament brings together 24 national teams across the men’s and women’s divisions, with 12 teams competing in each category. The series was scheduled to conclude in Colombo on October 17 and 18, 2026, giving Sri Lankan rugby enthusiasts an opportunity to experience high-intensity international competition on home soil.
As one of Sri Lanka’s most recognisable consumer brands, Prima KottuMee has maintained a longstanding association with rugby, supporting the development and promotion of the sport at school, club and national levels. Through its continued involvement in sporting initiatives, the brand has contributed to opportunities for emerging athletes while celebrating the dedication, teamwork and competitive spirit that define rugby.
Its sponsorship of the Asia Rugby Emirates Sevens Series 2026 further demonstrates the brand’s commitment to strengthening Sri Lanka’s sporting community and encouraging local players to pursue excellence on the international stage.
The Colombo leg of the tournament represents a significant occasion for Sri Lankan rugby, providing local athletes with an opportunity to compete against regional rivals while inspiring the next generation of players. With international teams participating, the competition also highlights Sri Lanka’s role as a destination for major regional sporting events.
Beyond its commercial involvement, Prima KottuMee’s continued support reflects the importance of private-sector partnerships in developing sport. Such collaborations help sustain competitive opportunities, strengthen sporting communities and encourage greater public engagement with national teams.
By supporting the Asia Rugby Emirates Sevens Series 2026, Prima KottuMee reinforces its association with the passion, resilience and team spirit of Sri Lankan rugby, while continuing to champion the athletes who represent the nation on the regional stage.
As Sri Lankan rugby looks towards future international competitions, partnerships of this nature remain an important part of nurturing sporting talent and building enthusiasm for the game.
