Waters Edge recently collaborated with beauty innovator Bellose Professional to host a hybrid fashion and entertainment event, reflecting a strategic shift towards experiential brand activations in the local hospitality sector.
The Bellose Professional Hair Show, held on August 15 at the Extended Long Bar on the Edge, integrated runway artistry with live entertainment to enhance brand visibility and drive footfall for both the venue and its partners.
The collaboration aligns with the broader growth trajectory of Waters Edge under the strategic leadership of Chairman Chathura Krishantha Perera and General Manager Iyantha Abeysinghe. The property has focused on diversifying its revenue streams through high-profile strategic partnerships and expanding its comprehensive hospitality scope, positioning itself as a leading destination for premium lifestyle events that successfully merge commercial entertainment with industries like beauty and fashion.
This engagement also served as a strategic platform for Bellose Lanka, a fast-growing beauty enterprise that has expanded its footprint in the personal care segment. By partnering with Waters Edge, Bellose effectively showcased its modern beauty trends to a targeted demographic, highlighting the commercial viability of integrating local creative sectors into hospitality-driven marketing events.
Highlighting these professional synergies, the evening featured a specialised showcase by veteran hairstylist Nayana Karunarathna of Salon Nayana. Karunarathna and her styling team presented contemporary, market-ready hair trends, while runway sequences were seamlessly coordinated by Rukmal Senanayaka’s model academy and agency, Model with Ruki.
Supplemented by high-energy live performances from local musical bands Avatar and Bulldogs, the successful execution of the showcase establishes a profitable blueprint for future collaborative engagements at Waters Edge. The event drew a significant audience, demonstrating strong consumer demand for immersive nightlife experiences and further strengthening the business case for integrating dynamic entertainment models into the traditional hospitality space.
