TBWA\Sri Lanka has secured multiple international accolades at the 2026 Dragons of Asia Awards in Kuala Lumpur, Malaysia, strengthening its reputation as one of the region’s leading creative agencies. The agency received the prestigious Blue Dragon for Best Campaign in Sri Lanka and a Gold Dragon in the Artificial Intelligence category for its Hutch Roaming campaign, The Roaming Hack. Its work for Maliban Biscuit Manufactories, Maliban HumaniTill, also earned a Bronze Dragon in Event or Experiential Marketing. Further highlighting its regional standing, TBWA\Sri Lanka was named among Asia’s Top 10 agencies in The Dragon Elite: Asia.
The awards recognise the agency’s ability to transform creative thinking into campaigns that address consumer needs while delivering meaningful results for brands. Its achievements at the regional competition demonstrate how locally developed ideas can gain international recognition through innovative strategies, effective execution and a strong understanding of audiences.
The Blue Dragon for Best Campaign in Sri Lanka recognised the impact of Hutch Roaming – The Roaming Hack, while the Gold Dragon acknowledged the campaign’s innovative use of artificial intelligence. The campaign was also shortlisted for Best Campaign in Asia, placing it among the contenders for broader regional recognition.
Tariq Bazeer – Client Servicing Director, Eranga Hemajith – Executive Producer AV, Anthony Jeyasingham – Account Manager, Renuka Marshall – Managing Director, Kasun Tennakoon – Executive Creative Director, Soruban Sivapatham – Chief Creative Officer, Ahmed T. Hassan – Chief Operating Officer, Nonim Yasith – Associate Creative Director, and Chamminda Manupriya – Accountant
These achievements reflect TBWA\Sri Lanka’s commitment to its Disruption® in Action philosophy, which encourages brands to challenge conventional thinking, question established approaches and develop creative solutions to real-world consumer problems. Rather than relying on traditional communication methods, the agency focuses on identifying opportunities to deliver distinctive ideas that create value for both businesses and their audiences.
Renuka Marshall, Managing Director of TBWA\Sri Lanka, said the recognition reflected the agency’s approach to its work and its commitment to challenging expectations.
“Disruption® in Action is more than a philosophy; it is how the agency approach the work. It means challenging the expected and finding different ways to solve real problems. To see our work recognised at the Dragons of Asia and to have TBWA\Sri Lanka ranked among Asia’s Top 10 agencies, is a powerful affirmation of what we stand for,” she said.
Another highlight of the agency’s performance was the Bronze Dragon awarded to Maliban HumaniTill in the Event or Experiential Marketing category. Developed for Maliban Biscuit Manufactories, the campaign was recognised for its creative execution and experience-led approach to strengthening the connection between the brand and its audience.
The award adds to the campaign’s growing list of accolades and highlights the role of engaging brand experiences in creating meaningful interactions with consumers. By moving beyond conventional advertising formats, the campaign demonstrates how creative experiences can help brands establish stronger relationships with their audiences.
Nathasoruban Sivapatham, Chief Creative Officer of TBWA\Sri Lanka, emphasised the importance of developing ideas that are both distinctive and relevant to people’s lives.
“Creativity is at its most powerful when it changes how people think. Our role is to look beyond the obvious and find ideas that have a reason to exist in their lives. That means being curious, questioning our first answers and pushing ourselves to create work that is both distinctive and relevant,” he said.
The agency’s international achievements follow another successful showing at the 2026 Dragons of Sri Lanka, where TBWA\Sri Lanka was named the No. 1 Industry Leader after securing seven awards across four campaigns. The domestic recognition provided further evidence of the agency’s creative capabilities and its ability to develop campaigns that connect strategic thinking with effective execution.
Ahmed T. Hassan, Chief Operating Officer of TBWA\Sri Lanka, highlighted the importance of collaboration between agencies and their clients in delivering work that challenges conventional approaches.
“Disruptive work takes more than bold thinking. It takes clients who are willing to challenge convention, trust new ideas and back a different path. These recognitions celebrate that shared courage, collaboration and the work they make possible,” he said.
The latest awards also highlight the growing importance of emerging technologies and experience-driven marketing in the communications industry. The recognition of Hutch Roaming – The Roaming Hack for its use of artificial intelligence illustrates how technology can support creative problem-solving, while the award for Maliban HumaniTill demonstrates the value of engaging consumers through memorable brand experiences.
For Sri Lanka’s advertising and marketing industry, achievements at international competitions such as the Dragons of Asia provide opportunities to showcase local creative talent and demonstrate the competitiveness of campaigns developed in the domestic market.
With its latest wins, TBWA\Sri Lanka continues to strengthen its regional presence by combining unconventional thinking, technological innovation and close client partnerships. Its recognition at the 2026 Dragons of Asia Awards reinforces the agency’s belief that ideas built around genuine consumer needs can extend beyond their original markets and achieve wider recognition across Asia.
