Fashion, colour and contemporary luxury converged at Cinnamon Life as röyale INFINITY, the luxury interior emulsion by Asian Paints Causeway, partnered with Mercedes-Benz Fashion Week 2026 as its Official Colour Partner.
Held from October 07 to 11, the event brought together creative expression and design, with colour taking centre stage.
The partnership brought together fashion and interiors through a shared emphasis on creativity, individuality and craftsmanship. Just as fashion reflects personal style through considered choices and intricate details, a home is an extension of the individual, shaped by the colours, textures and finishes that reflect their taste and personality. From the selection of a particular shade to the finish of a wall, each detail contributes to creating a space that feels uniquely personal, turning a house into a statement of individual expression.
For röyale INFINITY, the association reflects a shared focus on premium quality, refined aesthetics and attention to detail. As a luxury interior emulsion, the product is designed for those who seek to elevate their living spaces through thoughtful design choices and a distinctive sense of style.
Mercedes-Benz Fashion Week offered a fitting setting for röyale INFINITY, bringing its premium interior positioning into a space defined by creative vision and elevated design.
As part of the collaboration, the guests at the event had the opportunity to engage with röyale INFINITY through an interactive experience, allowing them to discover the product and its proposition first-hand. The experience was designed to create a more personal connection with the brand, moving beyond the conventional product showcase to explore how colour can become an expression of individual taste and lifestyle.
“We intend to revolutionise the market with every product we introduce. röyale INFINITY was specifically developed based on the insights, pain points and expectations of the luxury consumer,” said Asian Paints Causeway Country Head Vaithilingam Kiritharan.
“Our association with Mercedes-Benz Fashion Week provides us with an opportunity to engage with this audience in an environment that is highly relevant to their interests and sensibilities.”
