Robbialac, the flagship paints brand of Lankem Ceylon PLC, has earned international recognition from TikTok for its innovative Digital Vesak campaign, with the platform featuring the initiative as an official global business case study.
The recognition highlights how a distinctly Sri Lankan cultural celebration was successfully transformed into an immersive digital experience through creativity, technology and meaningful consumer engagement.
Developed in collaboration with the creative technology agency Innovation Quotient (Pvt) LTD, the campaign redefined festive brand engagement by transforming the traditional Vesak lantern into an interactive digital experience.
Consumers were invited to create personalised AI-generated Vesak lanterns and share customised greetings, seamlessly blending Sri Lankan cultural heritage with emerging digital technologies.
The campaign delivered exceptional marketing performance and brand exposure, generating over 1.24 million impressions, more than 147,000 website visits, 96,000+ conversions, and 7,787 AI-generated Vesak lantern creations. These results demonstrated the effectiveness of combining immersive digital experiences with culturally authentic content to drive consumer engagement and campaign participation.
TikTok recognised the campaign as a global success story, showcasing it as an example of how brands can utilise the platform’s advanced advertising solutions and creative capabilities to build deeper audience engagement while delivering tangible marketing outcomes. The recognition places Robbialac among a select group of brands featured by the global platform for excellence in digital marketing innovation.
“At Robbialac, we strive to add colour not only to surfaces but also to people’s lives,”. said Suren Goonewardene, Managing Director, Lankem Ceylon PLC. “Our Digital Vesak campaign brought together tradition, creativity and technology to create meaningful consumer engagement. This recognition from TikTok validates our approach to combining cultural relevance with innovative, data-driven marketing, while showcasing Sri Lankan creativity on the global stage”.
Melvin Mervyn, Chief Operating Officer, Innovation Quotient (Pvt) LTD, added, “Great campaigns begin by understanding people. Through design-led thinking, we combined creativity, technology, and cultural insight to reimagine a timeless Vesak tradition as a digital experience that resonated with audiences across the island. It’s rewarding to see Robbialac embrace innovation while staying true to its heritage. This recognition from TikTok shows how locally inspired ideas, powered by creativity and technology, can create meaningful impact and earn global recognition.”
The recognition reinforces Robbialac’s commitment to digital innovation and customer-centric marketing while demonstrating how Sri Lankan creativity and technology can deliver globally recognised brand experiences.
Robbialac’s AI-powered digital Vesak campaign earns recognition from TikTok
